What is the Status Quo Effect?

The Status Quo Effect refers to an individual's preference to maintain their current situation or choices rather than making changes, even when alternatives may offer better outcomes. This phenomenon is deeply rooted in behavioral finance, where inertia can lead to suboptimal decision-making. Investors exhibiting the Status Quo Effect may choose to stick with their current investment portfolio, avoiding rebalancing or taking advantage of new opportunities.

This effect emphasizes the psychological comfort derived from familiarity, as change often involves overcoming the fear of the unknown or the potential for loss. Therefore, the correct answer highlights the inclination to maintain current options, aligning perfectly with the essence of the Status Quo Effect.